Only a few years ago, the use of the terms Coach and Mentor seemed to be reserved for specialized technicians, human resources departments or consulting firms in the sector. In our days, the meaning of these words has been vulgarized, and it is common for them to appear in traditional and digital media. In addition, there is a diffuse sense that both practices are analogous and that everyone can put them into practice, almost anywhere or to achieve the most capricious objectives, however frivolous or inappropriate it may be.
There are those who dare to call ‘Mentor’ to that ‘friend of the family’ who is going to plug you in to be hired in a powerful business group of communication, while other people commit the audacity to call ‘Coach’ the fitness monitor of that gym in which people enroll to attend only during the month of September. We have nothing to reproach either of us, but it would not hurt to learn to distinguish Coaching and Mentoring and to differentiate how they can be useful in the career development of marketing and journalism professionals, in the broadest sense .
Do we really know the precise differences between Coaching and Mentoring? It is clear that some communication professionals do know them and many others confuse the concepts and the usefulness of both methodologies. We will try to clarify the terms.
A Melbourne Business Coach is a professional specifically trained to accompany, motivate and guide other professionals in learning and in the development of a set of interrelated concrete skills . The Coach is a professional Coaching, he earns his living with it, although this seems obvious to us.
For example, a Coach can help you find or find a job and accompany you in the process until you reach the goal. Also a coach can get you to find the necessary levers so that you feel safe when communicating and transmitting your messages well in public.
For its part, Mentoring is a process of professional and personal growth. It is about promoting the improvement of individual or collective talent, in a broad sense . In Mentoring, a person with experience in a specific field advises, supports, guides and helps someone less experienced or a team to realize their professional, work or business objectives in the medium term, always within a relationship of full commitment and mutual trust.
The Mentor is not a professional Mentoring, does not earn a living as such. For example, if a communication agency has problems to undertake business development tasks, it can count on a sales mentor, experienced, mature and veteran, to ‘accompany’, orient and encourage the improvement of business skills of the whole of the organization. Also a mentor specialized in digital skills can get a manager to participate in the conversation on social networks in their community without fear of being wrong.
The Mentoring pursues individual and group professional development goals and often extended over a long period of time. On the contrary, Coaching can be done with a shorter duration (only a few months) and always focuses on specific skills and attitudes that are set in a short and medium term action plan.
To little that we review opinions and articles of different means and communicators, we will verify that both methodologies mix and confuse until the exhaustion and the satiety, in spite of being tools with great utility and potential for companies and professionals of the communication.